Give visibility to the brand with a realistic mobile application
Renault Trucks designs, manufactures and distributes a range of vehicles and services the largest and the most diversified of the market. The brand wanted to create a buzz around the 2011 European Truck Races Championship and capitalize on its position as the European Champion team.
Available in the App Store (iPhone and iPad), Renault Trucks Racing application offers the possibility of a “fight” at 160 km/h ; trucks competing on three circuits and three different levels (training, racing and championship). One of the technical issues of the Renault Trucks Racing advergame is to simulate real-time race while maintaining drivability of the truck. The user wants above all to find the realistic feel.