How to increase the visibility of its brand and sustain a community?
Serious Factory customer case
Terex - crane game
Terex - Advergame

A video game to become better known

Terex, a leader in the manufacture of power equipment for the construction, infrastructure and mining, wanted to create brand awareness to the public and enhance the pride of its employees.

To meet this double challenge Serious Factory has designed the video game “The Game – Terex Crane Operator.”

The player and his Terex truck crane must meet various missions will as playful than educational.