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21
Sep
2011
Virtual Art Gallery
Offer an exhibition structure to its customers
L’Art Pour Tous, online sales site of works of art amateurs, wanted to offer an additional service to its customers, paying but not very expensive, allowing them to exhibit their work in context. And so, it is a way to increase the number of artists on the site.
Serious Factory has developed new functional components to its platform Showroom Studio thereby meeting criteria for realistic renderings of the works requested.
L’Art Pour Tous has become the software vendor of Showroom Studio for Galleries.
“Our mission is multiple. We just wanted to meet the growing demand for many talented contemporary artists who wish to exhibit their work but are unfortunately ignored by traditional galleries. With Showroom Studio for Galleries, each artist may at its convenience recreate the universe of an art gallery. It is a means of expression for artists! “William Pérès, founder of L’Art Pour Tous, gallery-net.com.
21
Sep
2011
Product configurator
Shorten client’s decision making process
Dassault Aviation, No. 1 worldwide in the design of private aircraft business, wanted a software making it possible to virtually design a plane in a realistic way.
They made the choice of 3D Configurator ™, which allows sales rep or customers to configure wholly the product, while incorporating business rules and specific products to their business.
« The new configurator sales of Dassault Aviation is a major technological breakthrough for the company. It helps to maintain its leading position and put Dassault Aviation once again to the status of pioneer in its sector. With this new sales configurator, Dassault Aviation demonstrates his ambition to remain an innovative Company, while reinforcing its international reputation, therefore. »William PERES, Serious Factory CEO.
21
Sep
2011
Colas City
Introducing the diversity of COLAS products and services in an innovative way
Colas, world number 1 road construction, wanted a single medium containing the whole range of Group products.
Serious Factory designed a virtual tour of a city segmented into 14 areas representing their products. The purpose is to introduce the know-how and Colas products in context (brochure,pictures , videos, etc.).
« Colas City is a pioneering tool in the construction industry and has known since its launch a very good reception. With this application, Colas strengthens its avant-garde image, and confirms its position as market leader. We are now looking to upgrade Colas City in a touch version » Sophie BIENFAIT, Head of Colas Communications.
11
Sep
2011
Virtual art gallery
Promote its organization and its artists, all the time …
Gaspard & Companies would like to propose an innovative communication tool in order to set out the issues of the association but also to differentiate itself from other art galleries with a gallery available 24/24 and around the world.
Serious Factory has developed new functional building blocks for its Showroom Studio platform allowing visitors to admire the works regardless of medium: video, drawing, digital paintings materialized on diassec …
These works are represented homothetically compared to space, and each are accompanied by their description.
“It is crucial when selling artworks to have a staging of these. Thus with our 3D virtual space, the potential buyer has an immediate idea of the area or volume the work will take at his place. It can also report on the effect of rubbing shoulders with each other. Like a real art gallery, our virtual space will allow us to facilitate our presentation of artists throughout the year worldwide and easily through the subscription system and dedicated Showroom Studio back office. “ Shirley Collet, founder of Gaspard & Companies.
01
Sep
2011
Virtual space
Renew its brand image
Bottin Cartographe, tailor mapping specialist, interactive maps in print, web and mobile, wanted to increase its differentiation strategy through innovative and multi-channel communication tools for the launch of new website.
Serious Factory proposed them to use the platform of virtual spaces Showroom Studio to include all their marketing materials. This virtual space has been complemented by a 3D animation of marketed products.
This application was really liked and is now used by sales rep to introduce the company.
“To support the overhaul design of our website and visual identity of Bottin Carto, we wanted to introduce our wide range of mapping solutions in a didactic, interactive and alive way. Thanks to our showroom in 3D we give a concrete aspect to our offering and can at any time adjust the space according to a product launch or a targeted promotion. Very flexible the management tool allows you to work reactively and autonomously to update our showroom throughout the year and generate qualified “ Dorothée MANI, Head of Marketing and Communications at Bottin Carto
21
Aug
2011
Virtual city
Promote ICW card (equivalent to vital card) – Simulate to better inform
InterComponentWare, a leading German company in management of health care costs, wanted to find a solution for the German government and major decision maker to demonstrate the interest of their solution.
Serious Factory offered them a simple and pedagogical tool around the design of a virtual city and five key medical sites (Insurance, Hospital, Pharmacy, Doctor and Datacenter), with explanatory scenarios with five characters. Finally, it was important to highlight the flow computer data transmission
16
Jul
2011
Virtual dealership showroom
Propose a innovative application in CRM & BtoB BtoC on iPhone and iPad
BMW-Mini, 5th global car manufacturer, wanted to launch a combined application of the two brands to highlight their models in the showroom fully customized.
Serious Factory has recreated the BMW and Mini dealership showroom from its software Showroom Studio. This area includes, in addition to vehicles in 3D, fact sheets, videos and photo slideshows of all vehicles.
Serious Factory has linked the application to iPhone and iPad CRM tools BtoB and BtoC hostesses for the Paris Motor Show 2010.
This application has been very successful with over 200,000 downloads on the App Store and very well received by trade who made one of their tools for sale.
21
May
2011
Virtual space for event
Create an event around a product launch
Dassault Aviation, No. 1 worldwide in the design of private aircraft business, wanted to create an event around the launch of the new Falcon 900LX during a press conference at EBACE in Geneva.
Serious Factory used its Showroom Studio fully customized to reproduce the hangar Lindbergh Merignac.
“Showroom Studio technology allowed us to offer a virtual inauguration. It is for Dassault Aviation an innovative communication tool that links the real and the virtual world allowing users around the world to discover this new device as an air show ” Vadim FELDZER, Dassault Aviation Communications and Public Relations Manager.
