Advergame | Serious Factory logiciels marketing vente en 3D

11 Apr 2012

L’advergame est un véritable outil marketing qui porte la marque

Témoignage client
Franck Nallet, Responsable Internet & eBusiness chez Renault Trucks.

Nous souhaitions trouver un moyen original d’attirer des personnes sur notre stand du Salon International du Véhicule Industriel de Hanovre en 2008, et nous avons donc élaboré un jeu pour simuler le pilotage de camions de courses. Depuis, plus de 16 000 personnes sont venues jouer sur nos stands sur les différents salons ou dans le motor home Renault Trucks à l’occasion du Championnat d’Europe de Truck Racing et le jeu PC a atteint 800 000 téléchargements.
Suite à ce succès, nous avons décidé de profiter de l’engouement pour les smartphones. Après avoir rencontré Serious Factory en Janvier 2011, nous avons lancé trois mois plus tard le jeu Renault Trucks Racing pour iPhone.
L’objectif était d’aspirer le trafic généré par la thématique “camion” sur la plateforme d’applications car il était évident que des professionnels de notre secteur d’activité se trouvaient parmi les joueurs. Nous avons voulu offrir une expérience très réaliste, aussi bien en termes de graphisme que de gameplay afin de satisfaire les conducteurs de camions qui constituent notre cible marketing : on ne vise pas les habitués de jeux de voitures traditionnels. [...]
C’est une approche BtoB originale dans le sens où l’on divertit nos prospects et clients à travers notre communication. En ayant cette démarche, on ne recherche pas forcément de retour sur investissement financier, mais plutôt en termes d’image et de notoriété. Au final, le coût au contact est faible si on compare l’investissement lié au développement de Renault Trucks Racing et aux 12 000 téléchargements sur iPad depuis Octobre dernier et aux 250 000 téléchargement sur iPhone depuis avril 2011.
Une belle réussite qui a prouvé aux dirigeants de Renault Trucks que l’advergame est un véritable outil marketing capable de porter une marque. Désormais, nous réfléchissons à de nouveaux leviers nous permettant de capter du trafic ciblé à valeur ajoutée pour notre réseaux à travers ce même advergame.

[Extrait Interview I-Entreprise Magazine n°59 Fev/Mars 2012]

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14 Feb 2012

What is an advergame ? on Cadres-Dirigeants.fr

During E-Marketing tradeshow, Cadres et Dirigeants TV wanted to know what is an advergame. With Céline Muzeau from Serious Factory (-in French)

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05 Dec 2011

Serious Factory Product Line Brochure is out !

Find out the Serious Factory brochure – new approach and in English …

Download here: Serious Factory Product Line Brochure

Patience … the one in French coming soon … internationalization forward!

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28 Nov 2011

Siggraph Asia 2011 – Hong Kong – Computer Graphics and Interactive Techniques

SMART SALES & MARKETING

Under globalization, how to use 3D on the web to enhance your brand awareness,
customers intimacy and sales performance

If you have any of below challenges, you have to visit our booth and seminar on SIGGRAPH ASIA 2011。

o Create excellent customer experience	o Improve sales competitiveness and productivity
o Enhance your brand awareness	o Increase sales revenue
o Use 3D on the Web to be accessed by mobile device to extend the market coverage	o Reduce sales operation cost and cycle time

Are you able to impress your customer even they don’t meet you yet?
Survey reports mention that more and more customer will search the product information
from the web before they go for shopping.
So how do you attract the customer accessing your product or service information any where,
any time and ensuring those information are accuracy & easy to understand?
The answer is by Virtual Interactive 3D technology.

Serious Factory and MTECH Engineering Limted Compagny Limited are cordially invited you to visit our D21 booth, where you will discover many different 3D graphic application for sales & marketing purpose including :

Improve the sales productivity by 3D Product configurator or catalogue specific for high-tech, building materials or industrial equipment
Optimize space design by 3D Space configurator for virtual building design, retail shop layout, machine room design or property leasing etc.
Creative brand & product awareness by 3D Advertising game & virtual product promotion movie
Excellent shopping experience by 3D Directory for facility management such as shopping mall or public facilities etc
Publicity of your company show room by SoBuzzy Virtual Showroom on the web

Join us on booth D21

Talk Session

How 3D could serve your marketing strategy ?
Customer case : VirtualSurgery Room Configurator Shenzhen Mindray Bio- Medical Electronics Co., Ltd.
Presented by William PERES, Serious Factory CEO
Wednesday 14 December | 15:00 – 17:00

Get your free entry
Exhibition and Exhibitor tech talks
Registrer online at www.siggraphasia2011.com using the code FRP4A2T6Z8F5 or email us : marketing@seriousfactory.com
>>online registration

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17 Oct 2011

Get free registred to Serious Game Lyon 2011 tradeshow

Don’t forget your promo code : to get it contact us at +331 70 71 98 46 or marketing@seriousfactory.com

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22 Sep 2011

Renault Trucks Racing Advergame

Offer an innovative application for iPhone and iPad

Renault Trucks designs, manufactures and distributes the range of vehicles and services the largest and most diverse of the market. As part of the European Championship 2011 Trucks Race, Renault Trucks wanted to create a buzz around this event and capitalize on its position as the European Team Champion 2010.

Available in the App Store for iPhone, priced at 0.79 euro and free from Thursday to Monday on weekends of racing, Renault Trucks Racing application offers the possibility of a fight at 160 km/h with trucks competing on three circuits and three different levels (training, racing and championship).

Since last October, Renault Trucks Racing application is also available in HD iPad at a price of 1.59 euros.

One of the technical issues of the Renault Trucks Racing advergame is to simulate real-time race with a truck while respecting the road handling of it. The user wants above all to find the realistic feel.

This application is part of the development of tools accompanying drivers and road transport professionals in carrying out their mission, set up by the company, in terms of leisure, this time.

L’advergame est un véritable outil marketing qui porte la marque – Franck Nallet, Responsable Internet & eBusiness chez Renault Trucks
Nous souhaitions trouver un moyen original d’attirer des personnes sur notre stand du Salon International du Véhicule Industriel de Hannovre en 2008, et nous avons donc élaboré un jeu pour simuler le pilotage de camions de courses. Depuis, plus de 16 000 personnes sont venues jouer sur nos stands e
Suite à ce succès, nous avons décidé de profiter de l’engouement pour les smartphones pour créer un advergame que nous avons lancé 3 mois plus tard.
L’objectif était d’aspirer le trafic généré par la thématique “camion” sur la plateforme d’applications car il était évident que des professionnels de notre secteur d’activité se trouvaient parmi les joueurs. Nous avons voulu offrir une expérience très réaliste, aussi bien en termes de graphisme que de gameplay afin de satisfaire les conducteurs de camions qui constituent notre cible marketing : on ne vise pas les habitués de jeux de voitures traditionnels. [...]
C’est une approche BtoB originale dans le sens où l’on divertit nos prospects et clients à travers notre communication. En ayant cette démarche, on ne recherche pas forcément de retour sur investissement financier, mais plutôt en termes d’image et de notoriété. Au final, le coût au contact est faible si on compare l’investissement lié au développement de Renault Trucks Racing et aux 12 000 téléchargements sur iPad depuis Octobre dernier et aux 250 000 téléchargement sur iPhone depuis avril 2011.
Une belle réussite qui a prouvé aux dirigeants de Renault Trucks que l’advergame est un véritable outil marketing capable de porter une marque. Désormais, nous réfléchissons à de nouveaux leviers nous permettant de capter du trafic ciblé à valeur ajoutée pour notre réseaux à travers ce même advergame.
[Extrait Interview I-Entreprise Magazine n°59 Fev/Mars 2012]

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21 Sep 2011

Peugeot bikes selector

Choose in 3D your new bike according to your needs through 3D Selector

Peugeot Cycles was looking for a simple and realistic way to help customers choose the bike that suits them best, out of a store and online.

Serious Factory customized its 3D Configurator ™ interface with dynamic, young and scalable highlighting the full range of Peugeot cycles.

« The enhancement of our website with a selector bicycle online was a success. It meets consumer expectations in terms of 3D and allows us to assist our clients in their choice. Therefore we confirm today, with Serious Factory, the choice of an approach through 3D of our products by introducing a our brand new version, to provide our customers the most comprehensive, the more targeted and more qualitative possible offering.» Michaël EXPERT, Peugeot Cycles France Chief.

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20 Sep 2011

Car showroom configurator

Ensure consistency within the global network visual

Renault, a French leader in the automotive industry, turned to the 3D Space Configurator ™ solution to ensure visual consistency of the entire global network.
Serious Factory integrated whole catalog of furniture, architectural elements and models of cars to this space configurator to make it a Renault dealership configurator.
A powerful new tool for Renault to test in less than 10 minutes a new development taking into account the business rules.

« Thanks to RVA Showroom Configurator, we can now train our network to the good practices in planning of their showrooms, and that harmonizing our graphic charter around the world very easily, to communicate on the right products at right time. This software, already geared down several European countries since late 2010, will also allow us to optimize our retail stores in a very short time, while improving the visual identity of our business in a coordinated way with the deployment of our brand new signature : RENAULT, Drive the change » Etienne Henry, Architect and Business development Chief for the networks of the Renault group.

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05 Sep 2011

Touch accessory configurator

Offers a tool to maximise sale within small showrooms

Peugeot, a French leader in the automotive industry, wanted to provide an interactive tool for selling to its sales consultants in order to overcome the problem of concessions which the showroom can not receive the whole range.

Serious Factory has developed a touchscreen application from its 3D Product Configurator ™ with the whole range of Peugeot Automobiles with ergonomics and fluid identical to the one of an iPhone.
This screen is also available to customers who may, by a simple touch, discover and configure the vehicle of their choice.

This tool is truly an accelerating decision-maker tool.

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21 Jul 2011

Terex Crane Operator Advergame

Develop its image and strengthen the sense of belonging

Terex, a leading manufacturer of power equipment for the construction, infrastructure and mining, wanted to make known its brand to the public in a edutainment way and strengthen the staff sense of belonging

Serious Factory has designed a video game featuring a mobile crane Terex “TEREX The Game – Crane Operator”, full of missions to be completed by the players.