Find the news related to the nomination of the game Renault Trucks Racing 2011 to Serious Games Awards 2011.
16
Jul
2011
Virtual dealership showroom
Propose a innovative application in CRM & BtoB BtoC on iPhone and iPad
BMW-Mini, 5th global car manufacturer, wanted to launch a combined application of the two brands to highlight their models in the showroom fully customized.
Serious Factory has recreated the BMW and Mini dealership showroom from its software Showroom Studio. This area includes, in addition to vehicles in 3D, fact sheets, videos and photo slideshows of all vehicles.
Serious Factory has linked the application to iPhone and iPad CRM tools BtoB and BtoC hostesses for the Paris Motor Show 2010.
This application has been very successful with over 200,000 downloads on the App Store and very well received by trade who made one of their tools for sale.
