Develop its image and strengthen the sense of belonging
Terex, a leading manufacturer of power equipment for the construction, infrastructure and mining, wanted to make known its brand to the public in a edutainment way and strengthen the staff sense of belonging
Serious Factory has designed a video game featuring a mobile crane Terex “TEREX The Game – Crane Operator”, full of missions to be completed by the players.
Boulogne-Billancourt, June 22, 2010 – Serious Factory, a leading provider and integrator of interactive 3D solutions, today announced that Peugeot has chosen to use its services, to promote the launch of its new 308 GTi.
Determined to make this event a showcase for the brand, the manufacturer has used the expertise of Serious Factory to manage viral marketing campaign and boost its communication via an online game marketing reach – also known advergame.
This game has realistic graphics, including scenery and rich 3D car identical to the real 308 GTi. Two game modes have been developed: a single player to practice on the circuit, and a challenge mode to challenge the player’s choice, while the music on the tube Banquet Bloc Party.
The game also includes a “Facebook Connect”, that is to say that players can connect with their Facebook account and challenge their friends to win prizes. This creates an extremely important buzz around the new Peugeot car, and drive traffic to the website and concessions Peugeot.
In addition to its benefits in terms of virality, the game also has the advantage of being easy to use and have an instinctive gameplay. In addition, it is 100% online, directly to the website of Peugeot and accessible from any computer.
With this game, Serious Factory allows Peugeot to inspire his audience with an innovative communication and realistic, fully in line with the target male and sports covered by the vehicle manufacturer. This experience is directly accessible via the address www.308GTi.peugeot.fr.
“This game is very dynamic forward the power of the 308 GTi, particularly sought after by our target. Thanks to him we can communicate in a very strong and effective. It also allows our customers and prospects to project into the myth revisited the GTi, “says Nicolas OLLAND, Product Manager at Peugeot.
Follow all the news of the application “Peugeot 308 GTi CHALLENGE” on Facebook by following this link: http://www.facebook.com/apps/application.php?id=124332090922792.
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