Boulogne-Billancourt, November 9, 2010 – Serious Factory, a leading provider and integrator of interactive 3D solutions, today announced that Colas has chosen to use its services to communicate about its activities.
Colas wanted to present an innovative way its activities, products and solutions, which are sent to prospective public and private. The group also wanted to consolidate in a single tool, different communication media (movies, pictures, brochures), used to date the traditional way of CD-ROM.
Serious Factory has designed an imaginary city in 3D real-time *, called Colas City, which has all the activities, products and processes Colas, in the context of their use.
Hosted by Laura, virtual host, visitors can move at will in 14 separate areas of urban and peri-urban (city center, ring road, airport, shopping center, industrial zone, etc.). And learn about solutions Colas by clicking on a text box or by visiting the drop down menus. Thus, users are finding very interactive, and according to their needs, the main sectors of intervention and Colas. Rich in images and documents, the application Colas City can view nearly 10 films and download more than 50 sales brochures and product sheets.
Immediately adopted by the commercial and technical, Colas City recently won the Gold Trophy of the Living in the category Customer Relations – 15th Festival of Prescription Fimbacte. Chaired by Hedwig of Penfentenyo, Founding Director of Fimbacte and André SANTINI, Honorary President of the approach Fimbacte, the ceremony of awards took place Monday, October 4, 2010 at the City of Architecture and Heritage.
“Colas City is a pioneering tool in the construction industry and has been since its launch very well received. With this application, Colas strengthens its leading-edge image and confirms its position as market leader. We are now looking to upgrade to version Colas City Touch, “says Sophie BIENFAIT, Communications Manager at Colas.
This new tool, available on USB sticks, is distributed by commercial and technicians at trade shows and customer meetings. It is also present on www.produitscolas.com (heading Colas City).
*: Most of the real-time 3D:
Having a tool to an infinite number of possible configurations as opposed to a Flash-like tool that uses pre-calculated image and is therefore limited. The 3D real-time allows:
Handling of your products according to all the axes of rotation
The visualization of light and shadow in real time
Interactivity smoother and relevant
The dynamic update of content
–automatic translation–
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