Peugeot | Serious Factory logiciels marketing vente en 3D

17 Jan 2012

Colas and Peugeot Cycles nominated for e-marketing Awards 2012

— google translate—

Serious Factory through Colas and Peugeot Cycles projects is nominated for e-Marketing Awards 2012.
Another great proof of the power of 3D at the service of marketing and sales, with over 350 cases were submitted this year.

Serious Factory introduces the digital system designed for Colas in the category “Digital Strategy”.
Serious Factory has developed two applications corresponding to two phases of evolution of the digital strategy of Colas.
>> Serious Factory has designed an imaginary city in real time 3D, called Colas City, which has all the activities, products and processes Colas, in the context of their use. Hosted by Laura, virtual host, the visitor can move at will in 14 separate areas of urban and peri-urban (city center ring road, airport, shopping center, industrial park, etc.)..
Rich in images and documents, the application allows you to view Colas City nearly 10 films and download more than 50 sales brochures and product sheets.
This application originally intended for trading was quickly made available on their website.
>> With this detailed presentation of their work in context, Colas wanted a new medium quickly and with different activities for use in salons and trailer on site. Serious Factory has designed a film in 3D also very dynamic, Colas called The Film. This allows Colas to attract the interest of visitors on site or salons and so on the application of clutch Colas City, creating technological link between the presentation logic and product catalogs.

Serious Factory presents its selector cycles designed for Peugeot in the “Audience Award”.
Peugeot has used the expertise of Serious Factory to present its entire range of cycles via a selector containing the 3D design of each model that has the brand.
The first version was launched in February 2010, the second in April 2011. The updates are regular, changing the range and would build it as regularly.
This switch, very intuitive, allows through only five criteria to find the bike that most closely matches the expectations of the user. In fact, combine search criteria profile (type and size) the terms of use and style expected. After validating criteria, the tool presents the user a selection of bikes most relevant to their expectations accompanied by a detailed description and a photo-realistic 3D view of its future purchase

Sentence January 24!

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21 Sep 2011

Peugeot bikes selector

Choose in 3D your new bike according to your needs through 3D Selector

Peugeot Cycles was looking for a simple and realistic way to help customers choose the bike that suits them best, out of a store and online.

Serious Factory customized its 3D Configurator ™ interface with dynamic, young and scalable highlighting the full range of Peugeot cycles.

« The enhancement of our website with a selector bicycle online was a success. It meets consumer expectations in terms of 3D and allows us to assist our clients in their choice. Therefore we confirm today, with Serious Factory, the choice of an approach through 3D of our products by introducing a our brand new version, to provide our customers the most comprehensive, the more targeted and more qualitative possible offering.» Michaël EXPERT, Peugeot Cycles France Chief.

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05 Sep 2011

Touch accessory configurator

Offers a tool to maximise sale within small showrooms

Peugeot, a French leader in the automotive industry, wanted to provide an interactive tool for selling to its sales consultants in order to overcome the problem of concessions which the showroom can not receive the whole range.

Serious Factory has developed a touchscreen application from its 3D Product Configurator ™ with the whole range of Peugeot Automobiles with ergonomics and fluid identical to the one of an iPhone.
This screen is also available to customers who may, by a simple touch, discover and configure the vehicle of their choice.

This tool is truly an accelerating decision-maker tool.

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21 Jun 2011

Nouvelle identité de Serious Factory

Serious Factory, éditeur de solutions applicatives digitales et 3D dédiées au marketing et à la vente, dévoile sa nouvelle identité visuelle et un site web flambant neuf, reflets de son évolution et de sa croissance continue.

Cette nouvelle identité visuelle confirme la place de précurseur de Serious Factory en communication et applications d’aide à la vente innovantes, plébiscitée par les directions marketing de grandes entreprises telles que

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21 Jun 2011

Advergame 308GTi

Generate marketing buzz for bringing back the Peugeot GTI myth

Peugeot, a French leader in the automotive industry, wanted to relaunch the myth GTi.
Serious Factory proposed them an advergame representing a circuit car on which the user can discover the sensations of the 308 GTi. This application was connected to Facebook to attract a maximum of users. More than 50 000 registered in just 15 days of online …

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21 Apr 2011

Peugeot Cycles lance son nouveau sélecteur de vélo en 3D

Serious Factory annonce la nouvelle version du sélecteur de vélos Peugeot Cycles destiné à conseiller efficacement les internautes et à les orienter vers le ou les modèles de vélos qui leur correspondent le mieux.

Lors de la première version de ce sélecteur de vélos, l’objectif de Peugeot était de se différencier de la concurrence en mettant en avant ses vélos au travers d’un outil original en 3D permettant de « trouver celui qui vous ressemble ».
Fort du succès de ce « conseiller en ligne », …

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21 Apr 2011

Peugeot Cycles

Interface jeune et dynamique, ce Configurateur 3D vous permet de choisir votre vélo qui vous correspond le mieux!

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07 Mar 2011

Peugeot 308 GTi

Découvrez l’advergame de Peugeot représentant un circuit de voiture sur lequel l’internaute peut découvrir les sensations de la 308 GTi!

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22 Jun 2010

Peugeot choose Serious Factory to promote its new 308 GTi

Boulogne-Billancourt, June 22, 2010 – Serious Factory, a leading provider and integrator of interactive 3D solutions, today announced that Peugeot has chosen to use its services, to promote the launch of its new 308 GTi.
Determined to make this event a showcase for the brand, the manufacturer has used the expertise of Serious Factory to manage viral marketing campaign and boost its communication via an online game marketing reach – also known advergame.

This game has realistic graphics, including scenery and rich 3D car identical to the real 308 GTi. Two game modes have been developed: a single player to practice on the circuit, and a challenge mode to challenge the player’s choice, while the music on the tube Banquet Bloc Party.
The game also includes a “Facebook Connect”, that is to say that players can connect with their Facebook account and challenge their friends to win prizes. This creates an extremely important buzz around the new Peugeot car, and drive traffic to the website and concessions Peugeot.
In addition to its benefits in terms of virality, the game also has the advantage of being easy to use and have an instinctive gameplay. In addition, it is 100% online, directly to the website of Peugeot and accessible from any computer.

With this game, Serious Factory allows Peugeot to inspire his audience with an innovative communication and realistic, fully in line with the target male and sports covered by the vehicle manufacturer. This experience is directly accessible via the address www.308GTi.peugeot.fr.

“This game is very dynamic forward the power of the 308 GTi, particularly sought after by our target. Thanks to him we can communicate in a very strong and effective. It also allows our customers and prospects to project into the myth revisited the GTi, “says Nicolas OLLAND, Product Manager at Peugeot.

Follow all the news of the application “Peugeot 308 GTi CHALLENGE” on Facebook by following this link: http://www.facebook.com/apps/application.php?id=124332090922792.

–automatic translation–

Download the press release

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