Serious Factory logiciels marketing vente en 3D

Boulogne-Billancourt, 21 April 2011 – Serious Factory, a leading provider and integrator of interactive 3D solutions, today announced the new version of the Peugeot Cycles bike selector to advise users effectively and direct them to the model or models Bicycle their best fit.

In the first version of this bike selector, the goal was to Peugeot from the competition by emphasizing their bikes through a unique tool in 3D to “find one you like.”
Building on the success of this “advisor online,” Peugeot has again called on the expertise of Serious Factory for the new version directly accessible online: www.peugeot.fr/cycles/choose-a-bike/configurateurcycles

With this new version, Peugeot conveys an image of his bike at the forefront of the technical nature through a new atmosphere and premium technology. This switch, very intuitive, allows through only five criteria to find the bike that is closest to
expectations of the user. In fact, combine search criteria profile (type and size) the terms of use and style expected. After validating criteria, the tool presents the user a selection of bikes most relevant to their expectations accompanied by a detailed description and a photo-realistic 3D view of its future purchase.

“The enrichment of our website with a selector online bike was a success. It meets the expectations of consumers in 3D and allows us to support our customers in their choice. Therefore we confirm Serious Factory today with the choice of an approach to our products by launching a new 3D version, to present our customers the most comprehensive offering, the more targeted and more qualitative possible, “said Michael EXPERT Peugeot Cycles responsible France.

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Discover Peugeot bikes from every angle thanks to the universal selector cycles

Boulogne-Billancourt, July 1, 2010 – Serious Factory, a leading provider and integrator of interactive 3D solutions, today announced the update of the selector Bicycle Peugeot Cycles effectively to advise users and direct them to or models which best fit.

The objective of Peugeot during the creation of this bike selector, was to differentiate from the competition by highlighting his bicycle through a unique tool in 3D to “find the bike that suits you.” Peugeot also wanted to make it possible for users to project themselves on different cycles through visualization of a 3D character vélo.Fort on the success of the “advisor online,” Peugeot has again called on the expertise Serious Factory to expand its range of 3D cycles, directly accessible on its website at:
www.peugeot.fr / cycles / choose-a-bike / configurator-cycles.

With this update, cycling enthusiasts can finally discover the full range of Peugeot comprehensively, without moving, and in a manner that is both innovative and extremely realistic through the use of 3D.

“The launch of our online selector bike was a success. Consumer expectations for 3D are enormous and the interest in our application has been decisive in our choice. Therefore we confirm Serious Factory today with the choice of an approach to our products by the 3D expanding family of our bikes, to present an offer to our customers the most complete and most quality possible, “said EXPERT Michael, Head Cycles Peugeot France.

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Discover Peugeot bikes from every angle thanks to the universal selector cycles

Boulogne-Billancourt, 23 February 2010 – Serious Factory, a leading developer of real-time interactive 3D environments announces the line selector bikes on the site of Peugeot Cycles to advise users effectively and guide to the models or their corresponding best.

Peugeot has used the expertise of Serious Factory to present its entire range of cycles via a selector containing the 3D design of each of the 17 models that make up the brand.

The objective was to Peugeot from the competition by emphasizing their bikes through a unique tool for 3D “Find the bike that suits you,” and allow users to project themselves on different cycles through visualization of a character on the bike.

“We wanted to boost our promotional web interface dedicated to the Peugeot Cycles. The ultra-realistic 3D rendering application offers more convenience and generosity to our communicative approach. This selector 3D allows us to better advise our clients is the priority we set ourselves, “says Michael Expert, Head Cycles Peugeot France.

Directly accessible online at http://www.cycles.peugeot.fr/, the application allows users to access the full range of Peugeot bicycles in different atmospheres, to imagine on the bike thanks the 3D modeling of different characters. It displays a selection of bikes according to different criteria such as age of the person, sex, size, or type of use:

That you practice cycling on an occasional, regular or sport, the selector in a few clicks you can access the template for you.
Men and women, young and old, for each type of morphology find the frame size recommended for optimal ease of use;

Finally, the specifications of each model will be directly accessible on the Peugeot Cycles, since the switch.

Note here the interest of 3D modeling to present the Peugeot cycles. The manufacturer thus has a faithful reproduction of each of its products, models that can be reused as graphics to other campaigns.

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