Introducing the diversity of COLAS products and services in an innovative way
Colas, world number 1 road construction, wanted a single medium containing the whole range of Group products.
Serious Factory designed a virtual tour of a city segmented into 14 areas representing their products. The purpose is to introduce the know-how and Colas products in context (brochure,pictures , videos, etc.).
« Colas City is a pioneering tool in the construction industry and has known since its launch a very good reception. With this application, Colas strengthens its avant-garde image, and confirms its position as market leader. We are now looking to upgrade Colas City in a touch version » Sophie BIENFAIT, Head of Colas Communications.










