Suresnes, June 21, 2011 – Serious Factory, a publisher of digital and 3D software solutions dedicated to marketing and sales, unveiled its new visual identity and a brand new website, reflecting its evolution and continued growth.
This new visual identity confirms the precursor Serious Factory applications in communication and sales support innovative, popular with marketing departments of large companies such as Dassault Aviation, Renault, Peugeot, France closures, Terex, Symantec, Colas …
The design of this new visual identity was done in-house under the direction of Jerome Mariotti, Creative Director, who joined Serious Factory recently to bring her expertise in digital communication.
The new logo will of course declined in all media communications group, reinforced by the signing of the brand: Lead.Design.Life. “Lead” is the commitment Serious Factory to support its customers in their leadership position in the market. The ROI of these applications ensures success and allows them to drive their efforts to improve sales through innovative marketing. “Design” renewed commitment to Serious Factory to design the best applications, both graphically and functionally, to ensure their image. Finally, “Life” confirms the will of Serious Factory to offer communication solutions ever more human and realistic, the service strategies of conquest and loyalty of its customers. “We deliberately chose a strong signature that marks the brand’s ambition to serve our customers,” said William PERES, President and CEO of Serious Factory.
The launch of the new website is part of this trend that showcases the visual and video projects clients, including home page. It details the codes in terms of current web browser and therefore intuitive, with the ability to view the site in full screen mode.
Serious Factory wishes to underline the confidence of these customers highlighting their project from the home page and especially the thinking that led her to choose the Group. Indeed, each case study includes a description of the project and the solution, Visual and video, allowing the user to better understand the context in which the project is.
The second objective of this site is to give visibility to training and event proposed by the Group. Indeed, Serious Factory regularly offers its customers and prospects to participate in webinars (online seminars), breakfast or
find them at trade shows which the company participates.
The user is also informed of the news very rich Serious Factory through articles and press releases, but also via social media and its future blog. Finally, Serious Factory strives to unite its customers but also curious about events dedicated to product testing information or a preview … To do this, simply become a member of the community Serious Factory.
This new interactive website resolutely modern and reinforces the brand’s signature that might well read: Lead your Design, Design Your Life, Lead your Life! *
* Control your design, be the architect of your life, control your life!
