How to Measure the ROI of Digital Learning Training Sessions

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Digital Learning is a new way to take advantage of digital technology for training purposes. Companies or institutions are quick to recognize the performance benefits of integrating this new digital method. However, many are left wondering about the ROI of such strategies. In order to determine this information, we must focus on certain KPIs.


How to Measure the ROI of Digital Learning Training Sessions


Trainee satisfaction and the ROI of training sessions

Trainee satisfaction is often considered the only KPI in measuring the efficiency of a training session. But how can a company ensure the sustainability of strong performance and that knowledge is kept up-to-date as business and market demands change? Of course, “classic” participant satisfaction and evaluation forms can measure a session’s impact and determine the training’s achievements. But is this enough?

The aim is to measure trainees’ long-term knowledge acquisition. Therefore, the involvement of managers and instructors is necessary in evaluating a return on expectations (ROE) in addition to the ROI. We must keep in mind that training sessions’ ROI is calculated as follows:

ROI = Profit – Total cost of training

What KPIs should be used to measure the impact of Digital Learning?

The Kirkpatrick model describes a sequence of ways to evaluate training programs. The four levels of Kirkpatrick’s evaluation model are as follows:

–    Reaction – what participants thought and felt about the training (satisfaction, “smile sheets”, etc.)
–    Learning – the resulting increase in knowledge and/or skills, and change in attitudes
–    Behavior – the transfer of knowledge, skills, and/or attitudes from classroom to the job
–    Results – the final results that occurred because of attendance and participation in a training program

The relevance of this model depends on the knowledge acquired in a work situation. We often talk about “useful training”, but because of the emergence and development of Digital Learning strategies, this model seems outdated. Consequently, Jack Philips has introduced a fifth level: the ROI. This ensures that trainee performance is sustainable and can estimate the improvement of sales performances of people in charge of customer relations. So, what KPIs should be used to evaluate real performance?

In the case of Digital Learning (Serious Games, e-Learning modules), we distinguish between quantitative and qualitative KPIs. Quantitatively, measuring objectives can be achieved due to KPIs such as connection rate and frequency, scoring, number of correct answers, etc. Moreover, during the training of a new product, we should follow the trends in turnover, individually or collectively, in order to measure the efficiency of sales training.

But that’s not all! Qualitatively, KPIs must be monitored and evaluated during the entire training program. Both instructors and managers play a key role. Particularly in Digital Learning, trainees are not to be left alone with e-Learning modules anymore. Support should not only occur at the end of the training program, but at the end of each session. We must not forget to evaluate the quality of the trainees’ responses as well. When an activity is completed, instructors should discuss difficulties encountered during the session with participants in groups or individually.


Use a suitable software solution

Measuring training performance is a major concern and a substantial investment. In order to facilitate this analysis, you must adopt a suitable software solution that collects quantitative as well as qualitative data.

The amount of data collected is often enormous when utilizing Digital Learning. The right solution allows this to be done simply, efficiently and precisely in order to estimate the ROI of training programs. So, be sure that your solution provides automated reports and customized dashboards and remember that the most important thing is to measure the correct KPIs in accordance with training objectives.


Serious Factory is perfectly positioned in the new professional training sector with its solution, Virtual Training Suite™, which aims to efficiently and effectively provide support to trainees during classroom sessions and on-the-ground applications. KPIs are integrated in order to evaluate long-term knowledge acquisition. It allows trainees, instructors and managers to evaluate training objectives and measure the ROI of Digital Learning.

2017-12-12T16:16:07+00:00 21 May 2014|Digital Learning, Gamification, Training and Sales News|